1. What is one-step checkout? One-step checkout (a.k.a one-page checkout) is a checkout option that allows consumers to complete the checkout process by entering data into one single form on one page only. 2. Benefits of one-step checkout It aims to shorten the checkout time so consumers can finish their…
1. What is One-click upsell? In general, a one-click upsell is considered a good way to increase average order value without requiring lots of steps to be done by your customers. An upsell happens when the customer has already input their payment method and is almost done with checkout. Before…
Instagram influencer marketing has become a norm in the marketing field thanks to its ability to help online businesses reach the largest active client base: Social media users. Since most marketer resolves to this marketing strategy, more and more people are trying to become famous influencers, which saturates the market….
1. PROMOTIONAL CAMPAIGN DEFINITION Promotional campaign, also frequently known as advertising campaign, could be defined as the practice of using advertisements on various marketing platforms such as internet, newspapers, television, radio, and print advertising, etc. in order to promote a business to a targeted audience. A promotional campaign usually depends…
1. SCARCITY MARKETING DEFINITION In eCommerce, scarcity marketing could be defined as a factor that could make your business different from your competitors in a positive manner. This marketing strategy is also often known as FOMO (the Fear Of Missing Out) by focusing on the scarcity of a product in…
1. REFERRAL MARKETING DEFINITION Referral marketing, totally different from traditional advertising, could be defined as the practice of spreading words about services and/or products from customers who have had an actual experience with. A popular form of referral marketing could be made as an example here is word-of-mouth. 2. REFERRAL…
Social proof could be defined as the instinct in which we tend to do what other people are also doing at that time. A basic explanation for this phenomenon is that what the masses do is, or would be, the right thing. There are two main reasons behind people following…
Text message, also known as SMS marketing, could be defined as the strategy of using text messages (SMS) to inform your customers of limited and/or exclusive campaigns, updates and/or deals/promotions for marketing purposes. 1. The importance of text message marketing Engagement rates A person checks their phone every 12 minutes…
Tiered pricing could be defined as a pricing strategy in which the price per unit is set within a specific range. To be more specific, when each quantity within a “tier” has been sold, there would be a reduction in the price per unit. In eCommerce, tiered and volume pricing…
A limited-time offer could be defined as a deal and/or promotion offered to customers only if they make purchases in a limited specific time period. It could be free shipping offer, promo code or extra gift. In terms of psychology, an offer with a ticking clock enhances the fear of…
