1. REFERRAL MARKETING DEFINITION
Referral marketing, totally different from traditional advertising, could be defined as the practice of spreading words about services and/or products from customers who have had an actual experience with. A popular form of referral marketing could be made as an example here is word-of-mouth.
2. REFERRAL MARKETING PRACTICE
- Asking for referrals
Basically, it is asking for referrals from customers who have enjoyed their experiences with your business. Also, you could integrate this strategy with the customer loyalty program so as to boost up the success of the referral marketing strategy.
- Joining venture
Many businesses choose partnering up as a means of marketing strategy to their customers. You could find businesses offering their customers discounts or other promotional deals from the referring company.
3. HOW TO INTEGRATE REFERRAL MARKETING INTO YOUR MARKETING STRATEGY
- Provide the best customer service you could
If you want your customers to refer to your business in a positive way, it is obvious that you would have to provide them with the best support. While it might sound difficult, sometimes after-purchase support only could help save the day. Live-chat could also help prevent cart abandonment. Why? Your customers would feel more confident when making a purchase with your business because they are fully aware that there is a live person who is always ready to support and handle their questions.
- Promote your business
Your product, no matter how of good it is, if you do not promote it, it would just eventually become an “undiscovered gem”. Do promote it on social media. Use hashtags. Talk about it on Twitter and hire influencers to mention it. Promote it to your customers in your mailing lists. Use SMS to inform as many shoppers as possible.