Ecommerce Encyclopedia

‟Ecommerce is a powerful means to connect the unconnected to global trade” - Arancha Gonzalez

Facebook Ads versus Google Ads for dropshipping

Facebook Ads and Google Ads are considered the top competitors in online advertising. The first thing you should consider for ad campaigns is the online marketing channel. Here, we’ll cover the most basic differences that’ll help you decide which method is more suitable for your dropshipping business. 1. Facebook ads…

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What is Facebook conversion pixel?

Facebook conversion pixel was a piece of code that merchants put on their sites to track actions taken by any Internet users. Its main function was to track ads conversion rate and measure the effectiveness of Facebook ads. In 2017, the Facebook conversion pixel was discontinued. It has been replaced…

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