Ecommerce Encyclopedia

‟Ecommerce is a powerful means to connect the unconnected to global trade” - Arancha Gonzalez

This is an Internet-based encyclopedia established by ShopBase. It covers everything you need to know about how to succeed in the ecommerce business. Use the topic list below to navigate the page or drop a keyword in the search bar above to take a shortcut to what you are looking for.

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Featured Articles

Understanding the traffic sources

Let’s say, you have just started a dropshipping or a print on demand business and focusing on how to make the first orders. One of the most important points here is to increase your website’s traffic, which directly relates to your conversion rate. The more viewers your website has, the...

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Why should your business opt for reorder?

It is the same story for every single business: it is always easier and cheaper to keep a customer than to acquire a new customer. Good news: We know several methods to turn first-time customers into repeat customers and keep having another shopping experience with your business. Apart from offering...

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Top frequently bought together app for you to increase revenue

Integrating the frequently bought together plugin into your online website is one of the small but very effective tricks to upsell and cross-sell. You can customize your recommendations manually or using an app to automatically calculate the bundles for you. However, doing it by hand can be time-consuming and take...

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Make your online business more convenient with app integration

Many business owners create their online dropship or print on demand stores on e-commerce platforms namely Shopify, Shopbase, WooCommerce, etc.  Though these print on demand platforms provide merchants with lots of built-in features and themes, you may be still in need of dropshipping apps to extend or customize your store....

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What is essential for an abandoned cart email

A daunting fact to eCommerce business owners: Over 75% of people abandon their shopping carts online. What does that mean? For every 4 of your store’s visitors, there are 3 of them who have actually added at least one item to their cart but then leave without making a purchase....

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Shopify Alternatives: What Are Your Options?

In the big e-commerce world, Shopify is deemed one of the first and most popular platforms for business owners. But nothing can be one-size-fits-all and Shopify is not really for everyone, either. Shopify still has its strengths and weaknesses, which will be discussed below. You may take a thorough look...

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Tips To Help Optimize Your Product Page

The e-commerce marketplace is without doubt full of potential. But considering how competitive it is right now, it is imperative for online store owners to learn about product page SEO. Here are some tips to help you optimize your product page: Do NOT copy product descriptions from the production website...

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The benefits of print-on-demand (POD) dropship

In eCommerce, Print-on-Demand (POD) is a business model in which products are acquired, produced, and shipped only when your customers have placed an order. The whole print-on-demand selling process includes three main steps: Create a print on demand store, design, and set up items. Printing of the item via a...

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What is Customer Database Management (CDM)?

Customer database management (CDM) could be defined as the whole process of collecting, analyzing, managing customer data while finding valuable solutions to customers’ specific problems in order to reach/maintain a trademark level of customer satisfaction for your business. Customer Intelligence (CI) is a method in which you use a highly...

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Best-selling print dropshipping goods

Here is a fact you cannot deny: People love personalized goods! From T-shirts to mugs and phone cases, it is always better to have something that marks your self-identity. If your business is opting for print-on-demand dropshipping, it is important to find the right niche so as to minimize competition....

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Should you opt for selling dropship on marketplace or have your own dropshipping website?

When it comes to ecommerce, there is often great confusion about which option is better: sell on marketplaces or create a dropshipping website of your own.  To make it simply, there are two main platforms which you could opt for when setting up your eCommerce store. Either you could set...

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One-Click Upsell: getting started

What is One-click upsell? In general, a one-click upsell is considered a good way to increase average order value without requiring lots of steps to be done by your customers. An upsell happens when the customer has already input their payment method and is almost done with checkout. Before they...

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Why you need multi-channel retail?

In today’s online ecommerce space, it is important to understand and take advantage of multi-channel retailing. This article will explain the concept of multi-channel retail and the key components of a successful multi-channel retail. Multi-channel Retail Definition Multi-channel retail is the retail of products through several channels including brick-and-mortar stores,...

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What you want in a multi-vendor Ecommerce marketplace

Multi-vendor marketplaces are becoming more and more popular among business owners because it can help expand your product range, even to foreign countries and improve the company’s operations in general. In this article, we will go over some features that a multi-vendor platform must have for you to choose. What...

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