Ecommerce Encyclopedia

‟Ecommerce is a powerful means to connect the unconnected to global trade” - Arancha Gonzalez

How to create a distinctive customer loyalty program

A tiered loyalty program could be defined as a type of membership program that divides customers into ranks. Higher-ranked customers enjoy better benefits. Based on a certain system, tiered loyalty programs put members into certain groups, which differs it from traditional earn-and-burn loyalty programs. Each rank, also known as tier,…

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How to fully utilized limited-time offer

A limited-time offer could be defined as a deal and/or promotion offered to customers only if they make purchases in a limited specific time period. It could be free shipping offer, promo code or extra gift. In terms of psychology, an offer with a ticking clock enhances the fear of…

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What we need to know about upfront cost?

Upfront cost is the basic cost anyone needs to spend on in the first step of their dropshipping business. The growth of the eCommerce industry has exploded over the past few years, mostly thanks to the ability for independent entrepreneurs to start and grow a successful eCommerce business in no…

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What is upselling and why it is important?

Upselling is a business strategy which focuses on maximizing revenue by persuading customers to make purchase of a more expensive version of a product and/or service with more features and benefits compared to its primary version. This technique is often combined with cross-selling by many businesses in order to leverage…

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The similarities between upselling and cross-selling

Upselling is a business strategy in which customers are encouraged to purchase a higher value, larger quantities, or newer versions and models and/or service after their primary purchase.  Cross-selling is a business strategy in which customers are encouraged to purchase a product/service that could go with their primary purchase. However,…

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How to fully make use of urgency sales

Creating urgency sales is one of the most useful methods to increase your conversion rates and sales. In fact, it has been proven that the longer a viewer deliberates over whether they should make a purchase or not, the higher chances that they will opt for the latter option.  However,…

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How to maximize warehousing and inventory management

While the worldwide retail losses due to overstocks is estimated to be around $472B annually, dropshipping could help reduce losses by maintaining no stock and fulfilling orders from factories, or warehouses of wholesalers. However, warehousing management could be a difficult task when it comes to running a dropshipping business because…

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What is a favicon website?

A favicon is a website’s icon that you could find on various places on your web browser such as browser tab, bookmark lists, navigation bars, search history. So that is to say, if you want to give your online brand a boost, it is essential that making a website favicon…

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The importance of website optimization

The eCommerce platform is a place where attention spans for business owners are, unfortunately, short. If you want to be one step ahead of your competitors, website optimization could play an important role in the competitive market.  1. Get great pictures/videos of products The best and probably most simple method…

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What is white label product?

White label products are products that have the retailers’ own name (also known as “store brand”), branding and logo on the label but the products themselves are actually manufactured by a third party.  1. White label dropshipping In the traditional method of manufacturing a white labeling/private labeling products, you would…

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