Campaign budget optimization is an optimizing method on Facebook Ads. By using this way, Facebook will consider all of your advertising characteristics such as campaign objective, bidding strategy, delivery optimization choices, etc. and automatically distribute your ad spend to the most efficient ad set. For example, you design a campaign…
Bundle Discount is a selling strategy where you combine different products and offer them at a discount price. Some typical examples of bundles are McDonald’s meals, a combination of fries, a coke, a hamburger; or Microsoft Office’s packages. How to increase your average order value? Below are some bundling tips…
Bulk discount is the selling method in which the seller gives discount prices to encourage the purchase of goods in large quantities. When buyers make a purchase for a product in a large enough quantity at once, they can enjoy a reduced price for each group of goods purchased. Bulk…
Breadcrumb is a sort of site navigation that helps users locate where they are on a site among the hierarchy of pages. The term originated from Hansel and Gretel’s tale, in which the kids left breadcrumbs on the road to track their way back home. Breadcrumb helps to simplify the…
Out of stock is a very common situation, which almost all retailers have encountered. Every year, 4% of global average sales is lost due to this problem. According to a survey, 30% of consumers have admitted that out of stock status hurts their shopping experience, and 37% immediately turn to…
1. What Is Average Order Value (AOV)? Average order value (AOV) is the average amount of money your customers spend on each order when purchasing from your website. Knowing the average order value can help you to improve your marketing and pricing strategies. Increasing the average order value is critical…
Product review is an essential factor in validating your product’s popularity. According to a survey by Marketing Land, 90% of people say that they make their decision to buy a product mostly based on its review. Therefore, positive reviews on your store can result in more sales. You need to…
AliExpress Connect is a platform created by AliExpress to help connect AliExpress brands with marketing demand to the right content creators. With AliExpress Connect, dropshipping brands can have their products promoted through channels such as YouTube, Facebook, Instagram, VK, TikTok, and more. This means your advertisements can reach customers in…
1. Understanding the buyer’s journey To define the difference between an abandoned cart and an abandoned checkout, let’s first examine a typical buying path for online shoppers. Search: In most cases, buyers start shopping with either a search or engaging with an advertisement on Facebook or Instagram. Visit: People visit your…
Bringing traffic to your site is a costly task; therefore, you should try many ways to turn interested visitors into buyers. Abandoned cart recovery may be the simplest method, when you retarget your visitors and remind them to check out their carts. Retargeting is a promising marketing strategy that will…
