1. What are traffic sources?
The traffic sources metric measures which sources are driving visitors to your website. In other words, it shows you where your website visitors come from.
2. What are the main traffic sources?
2.1. Organic search traffic
Organic search traffic refers to the visitors who visit your website by clicking on a search result in search engines like Google, Bing, or Firefox.
2.2. Referral traffic
Referral traffic refers to the visitors who land on your website by clicking on a link on another website.
2.3. Direct traffic
Direct traffic refers to the visitors who visit your website by typing your URL into their browsers. In most cases, these visitors have already known about your brand so they want to visit and check your website out.
Social traffic refers to the website visitors who come from social platforms like Facebook, Instagram, or Twitter. It measures the performance of the social marketing campaigns that you are running.
2.5. Email traffic
Email traffic refers to the visitors who land on your website by clicking on a link in your newsletters or other types of email.
2.6. Display traffic
Display traffic refers to all visitors that discover your website through display ads on other sites.
2.7. Paid search traffic
Paid search traffic refers to all visitors who click on your paid advertisements other than Google Display Network ads.
Traffic from the sources defined as others comes from other marketing campaigns you are running using custom campaign parameters for tracking purposes.