Ecommerce Encyclopedia

Understanding the traffic sources

Let’s say, you have just started a dropshipping or a print on demand business and focusing on how to make the first orders. One of the most important points here is to increase your website’s traffic, which directly relates to your conversion rate. The more viewers your website has, the more customers you have. 

There is a number of traffic sources which can be categorized into 2 groups

– Paid channels: Facebook ads, Google ads, Instagram ads

– Free channels: SEO, referrals, social media.

Now let’s take a further look at SEO for your dropshipping businesses:

 

  • Utilizing SEO: 

 

SEO is an economic method if you want to increase your website traffic from leveraging the search results from Google, Bing, Baidu with the aim at your customers’ specific search terms. If you are opting for using SEO to drive traffic to your business, do remember to focus on product descriptions and pictures. Once those elements have been successfully optimized, your product could be able to aim for the first and finest spots on search engines.

There are two methods which you need to take when it comes to writing product descriptions. In the first one, you have to find out and list all the particular features of every item in your store. Or, you could find relevant keywords and try to add every single one of them to the description so as to making it SEO-friendly.

The short keywords might be popular and used by many users but competitive when other dropshipping and/or print on demand stores use the same keywords as you. Therefore, if you know how to make use of long tail keywords, you will soon be able to catch the attention of many new customers.

In order to find out which keywords suit best for your site, use Google Keyword Planner and brainstorm keywords yourself. Once you have figured them out, simply perform a check to see which keywords have the lowest rankings so that you could add them to your product description.

 

  • Optimize product images

 

If you just simply take an image straight from AliExpress store for your own product image, often you would find that image has a lengthy and not meaningful name, lacks alt tags and has an unsuitable size. In most cases of dropshipping business, sellers ignore this, some utilize SEO but do not pay attention to optimize it

When it comes to creating a print-on demand/drop shipping store, it is essential to keep in mind the importance of choosing product images. Mastering image optimization allows you to get the better spot in traffic sources as well as reducing loading time for your customers, which eventually leads to a better shopping experience and. So, how could you perform this?

  • When naming images, only use simple and descriptive words. Also, remember to add SEO keywords as we have discussed above. 
  • Pick images with good angles and dimensions.
  • Optimize alt attributes carefully.
  • Reduce the size of images files.

 

  • Encourage reviews and comments

 

If you are wondering why, when your customers leave a review or comment on your store, this also means that they are providing your website with relevant user-generated content (UGC) so that Google knows that your site is active and there is interaction going on with both you and your customers.

Additionally, customer reviews and comments help you build up long tail keywords or specific phrases that might not have been widely used but have high search potential. Therefore, when your customers write and leave reviews about your products on your website, it is also likely that they are giving hindsights to other shoppers who are just looking around, thus allowing you to utilize traffic sources.

Here are some methods you could try in order to get more comments and reviews on your site:

  • Mobilize and simplify the review process for your customers.
  • Reward customers for leaving reviews and comments. 
  • Add some call to action buttons to leave a review.