Ecommerce Encyclopedia

‟Ecommerce is a powerful means to connect the unconnected to global trade” - Arancha Gonzalez

How to run your T-shirt dropshipping business

Most successful online T-shirt dropshipping businesses focus on a niche around which they build a fanbase. Your niche could either be your own original and unique designs or it could also be something that people love, such as interests or hobbies.

You should not use logos or other trademarked images in your designs and be knowledgeable about copyright or trademark laws to avoid violating them.

All Tshirt dropshipping providers offer a wide variety of products. You can filter them by materials, available sizes, available colors, general fit and style, and more.

After having chosen the dropshipping provider, create a good dropshipping website, and adding products; now it is time to promote your designs.

It would be easy to connect to your targeted customers if your brand is built around a specific niche. You can join related Facebook groups and pages or follow fans of your niche on platforms like Twitter and Instagram. One more way to promote your business efficiently is by working with influencers in your niche. You can choose a few people with a huge number of followers, send them freebies and request for a mention or review in return.

However, Facebook & Instagram ads are still the biggest resource available to reach.

1. Facebook & Instagram Ads

Facebook has a huge user database and targets your ideal customers with high precision based on age, location, gender, interests, and more. With Facebook pixels, you can retarget people who had interaction with your fan page or websites and gently remind them how close they were to buy your product.

Instagram is also a popular marketing platform when it comes to the T-shirt business. Open an Instagram business account and link it to your Facebook page to optimize the placement of your ads.

2. Email

Email is one of the most efficient ways to convert first-time buyers and create repeat customers. For first time buyers, you can offer them a coupon or discount for their first purchase if they’re willing to give you their email address.  

Acquiring consumers’ email addresses is the key to marketing opportunities. You can send abandoned cart reminder emails to customers who have not finished their purchases as well as general marketing emails to inform customers about new product launches, good deals, and even more.