Ecommerce Encyclopedia

‟Ecommerce is a powerful means to connect the unconnected to global trade” - Arancha Gonzalez

How to promote dropshipping on Facebook

Facebook is incredible for promoting your dropshipping business due to its massive number of users. Besides, with its huge database, you can deliver your ads to the targeted audience at higher precision than any other platforms. 

The amount of data you can find inside of Facebook offers many untapped opportunities to promote your dropshipping website.

Here are a few ways to promote your dropshipping Facebook.

1. Set up a facebook shop integrated with dropshipping platform 

Most dropshipping platforms have features that allow you to open a Facebook integrated e-commerce store. In this way, you can sell your products directly not only from your Facebook page but also on your actual e-commerce store. Selling on Facebook can promote traffic to your e-store and sell more products by strengthen the link between you and the audiences

After setting up the Facebook store, you can customize the layout and organize your products into collections that’s most suited for your Facebook audience. Once you are finished with the design, the page is ready to go live. Customers now will be able to browse your Facebook shop and purchase.

2. Hold contests and giveaways

Many people “like” brands on Facebook hoping to receive coupons and deals. To keep your audience engaged, put out special offers, discounts and giveaways regularly. In this way, you can stimulate your viewers and get free publicity when they share your posts.

3. Invest in paid advertising

Running ad campaigns is one of the most common and best ways to increase audience reach and create real interactions. Its targeting capabilities are incredible with several types of campaign and goals: Clicks to Website, Website Conversions, Lead Gen Ads. With Facebook Ads, what you get in return is more than how much you invested as it is incredibly cheap compared to the large circle of users it can reach.