Ecommerce Encyclopedia

‟Ecommerce is a powerful means to connect the unconnected to global trade” - Arancha Gonzalez

How to pick the right template for your ecommerce website

A website template could be defined as a premade web page — or set of webpages — that provides comprehensive layouts and display features with customizable media.

SOME ELEMENTS OF THE RIGHT WEBSITE TEMPLATE YOU NEED TO CONSIDER

1. Browser Compatibility

There are different Internet browsers and each of them displays a website in a totally different way from each other, which hinder user experience. With that given into account, it is important to choose a dropship theme that is compatible with most Internet browsers on both desktop and mobile, due to the increasing use of mobile devices in recent years. There are several eCommerce website template makers offer user-friendly templates so you can be sure your online store will display smoothly on a large variety of browsers.

2. Design

An eCommerce website does not necessarily mean catchy design. Still, it is important that the design has to catch the visitor’s attention as well as have an user-friendly interface. As the latter is more important, do keep in mind to choose a layout that will allow your visitors to navigate your site. Make use of white space to make your images and text blocks catchy. Do also add some creative touches and interesting content to reinforce your brand and differentiate your brand from other competitors.

3. Color Scheme

It is important to pick the right color scheme carefully when it comes to designing your eCommerce website as it would eventually play a role in forming your online identity. If you are feeling a bit overwhelmed, simply opt for a color scheme that matches your brand. The first color should be the most prominent color or the main color of your brand’s logo. Next, pick two more colors following either a monochromatic, complementary or analogous color scheme in order to create a harmonious look for your website.

You could also opt for color psychology to influence customer perceptions. While the color combo of hot shades such as red, orange and yellow creates a sense of rush, if you want to give your website a clean minimal look, you should go for a black and white combination. Think of how you would like your customers’ first impression of your website should be then start working based on that perception.