Ecommerce Encyclopedia

‟Ecommerce is a powerful means to connect the unconnected to global trade” - Arancha Gonzalez

How to make use of sale countdown timer

Sale countdown timer is a dropshipping plugin that displays a timer counting down time left before the end of a sale campaign in eCommerce sites. By creating a sense of urgency, sale countdown timer could encourage customers to make a purchase before time runs out.

HOW TO USE SALE COUNTDOWN TIMER

1. Countdown for storewide sales

It is important to create a sense of urgency for your shoppers by letting them know you are holding a limited time sale. The longer they stay on your website performing various actions such as looking around, adding items to cart, and checking reviews, the more they will see the sale counting down timer and the stronger sense of urgency they will get.

2. Countdown in emails

When opting for this method this time, you are delivering urgency straight to your shoppers’ mailbox and chances are they will immediately come and check out your online store upon checking email. 

3. Countdown sales on every product

By setting up a countdown timer next to every product on sale, this might create the most strong sense of urgency to your customers. However, you need to think about your site’s layout before going for this method. Otherwise, it might look a little overcrowded, thus hinders your customers’ shopping experience.

Another tactic you could also opt for without thinking much about your site’s user interface is showing both the original price and the sale price, widely known as compare at pricing or anchoring. Customers, upon seeing the difference in prices, might feel more entitled to make a purchase for those items on sale.

4. Time-limited discount code

This is also another great way to push your shoppers towards making a purchase. Hardly anyone could resist a 50% off voucher sitewide but only valid for two days. Therefore, this method could certainly ensure an increase in sales for your business.