Have you ever been in a situation where you’re following all the best practices to improve conversion rate, yet people are still not buying?
Set-up-wise, that is. To optimize conversion, there’s much more than just page layout, form design and copywriting. In fact, not many businesses recognize the importance of this one marketing tactic: conversion funnel.
Why Lead Nurturing Matters
You can collect traffic from a variety of sources, however, as many as a major part of website visitors are not ready to be sold to.
You may be wondering how do we know potential customer needs and fulfill those even beforehand. A conversion funnel is what we need. Here are a few steps to help you acquaint yourself with this concept and how to implement it.
1. Step 1: Attract Customers
Rather than wasting your time with sorting out your dormant customers, you should focus on attracting new people by polishing your content marketing and resonating with your clients. To do that, it’s vital to know what your target audience wants and show them how you’ll deliver value.
2. Step 2: Encourage Interactions
Once they’ve landed on your page, it’s incredibly tempting to let your copy and your design do all of the heavy lifting. But, you can do more than that by creating an emotional attachment in your visitors.
You can have small rewards as something to encourage your customers to take actions, even simple ones. This is a quick way to guide potential customers through your conversion funnel. Furthermore, you can create a product that can be customized or personalized by your customers to bring them an interesting and unique in-store experience. This triggers their involvement in product creation and purchase intention.