Ecommerce Encyclopedia

‟Ecommerce is a powerful means to connect the unconnected to global trade” - Arancha Gonzalez

How tag products could be of help to your business

Product tags could be defined as tags used for tracking products in your store.They might include the name of the product along with barcode, SKU number and further information.

1. 5 essential elements of a product tag

A huge benefit of product tags is the ability to give out information about a specific product. Now let’s take a look at five essential elements a product tag should include.

  • Name

Name of the product which helps recognize different features of it. For example, “white sneakers” differs from “red sneakers”

  • Further information

Further information could include material, detailed description, material, price and such made short and easy-to-read for customers.

  • Barcode

Barcodes helps track inventory and warehouse location.

2. Why should you use product tag

  • Organization

Product tags play an important role in helping retail businesses organize product inventory, especially for large SKU count. Tagging helps organize products according to brands, colors, designs and such. You can update new tags in order to keep up with the latest trends, which could bring deeper insights into sales analytics

  • Marketing

Customers visiting your store are likely to take a look at the product tag to learn more about the item they are interested in. Therefore, you can add a tagline or even an affectionate note for customers along with social media links for further interaction.

  • Tracking

You can also use a UPC (universal product code) barcode to track your product and educe the need to manually track how much of a product you have in stock.

  • Searchability

The more relevant tags a product has, the better chances it has to show up in top search results, thus increase your site traffic and conversion rates. However, in order to achieve search optimization, it is important that tags have to be accurate so that the product could show up in a relevant search result.