FOMO is a powerful tool for online marketers to pull in more customers if done right. In this article, we will demonstrate how you can use FOMO marketing to attract more buyers to your online shop.

1. What is FOMO and what does it have to do with Marketing?

FOMO, short for Fear Of Missing Out, is a type of anxiety that appears when someone is in fear of missing something fun when they are not present. This psychological phenomenon is most seen in millenials, especially on social media. Since they are the largest pool of prospects, it is clear that FOMO should be used as a marketing strategy to influence people into buying more products.

2. How to improve your FOMO marketing

• Put a time limit on your offer. Everyone is put under pressure when there is a countdown and impulsively, they can take the offer. Of course, strictly follow what you set or customers will think that you are just using a ploy to grab their attention.
• Show the available number of products. When customers are considering buying a product, they are more likely to buy it when there are only a few left. That is because they think others are also wanting the item if they are not quick enough, the opportunity will slip away.
• Reinforce your website’s credibility by testimonials from verified purchases or celebrities. 
• Use exit pop up plugin when a visitor is about to leave your website. Let them know that they are going to pass an attractive deal if they decide to leave.
• Inform them about expired deals and advertise future offers. 
• Early bird gets the worm. Make pre-order available with exclusive extra gifts or something along that line. Doing this will not only hype your products but also trigger a sense of rush in your customers to motivate them to accept the offer.

Now that you have a general idea of how to use FOMO marketing to your own advantages, start creating strategies and boost your sales.