Ecommerce Encyclopedia

‟Ecommerce is a powerful means to connect the unconnected to global trade” - Arancha Gonzalez

This is an Internet-based encyclopedia established by ShopBase. It covers everything you need to know about how to succeed in the ecommerce business. Use the topic list below to navigate the page or drop a keyword in the search bar above to take a shortcut to what you are looking for.

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Featured Articles

What is order fulfillment service?

What is order fulfillment service? Order fulfillment service is a service that helps fulfill your orders, including supplying, packing, and shipping ordered products to your end customers. This service is now very popular with e-commerce sellers as it allows them to cut the order fulfillment step, which is very complicated,...

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What is a dropshipping platform?

What is a dropshipping platform? A dropshipping platform is a platform that provides necessary products and/or services allowing users to dropship. How does a dropshipping platform work? A dropshipping platform works just like a foundation for online businesses. The fundamental functionalities the platform provides include: Website creation and optimization –...

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What are dropshipping costs?

To get your dropshipping website up and running, you have to pay for the following dropshipping costs: A domain A custom domain is a must if you want your website to look professional and reliable in customers’ eyes. The cost of buying a domain can vary from $20 to thousands...

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What is dropshipping?

What is dropshipping? Dropshipping is an order fulfillment method that does not require a store to keep products in stock. Instead, the store sells the product, forwards the order to a third-party supplier, who then has it packed and shipped to the customer. How does dropshipping work? To help you...

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What are traffic sources?

What are traffic sources? The traffic sources metric measures which sources are driving visitors to your website. In other words, it shows you where your website visitors come from. What are the main traffic sources? 1. Organic search traffic Organic search traffic refers to the visitors who visit your website...

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Top frequently bought together app for you to increase revenue

Integrating the frequently bought together plugin into your online website is one of the small but very effective tricks to upsell and cross-sell. You can customize your recommendations manually or using an app to automatically calculate the bundles for you. However, doing it by hand can be time-consuming and take...

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Make your online business more convenient with app integration

Many business owners create their online dropship or print on demand stores on e-commerce platforms namely Shopify, Shopbase, WooCommerce, etc.  Though these print on demand platforms provide merchants with lots of built-in features and themes, you may be still in need of dropshipping apps to extend or customize your store....

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What is essential for an abandoned cart email

A daunting fact to eCommerce business owners: Over 75% of people abandon their shopping carts online. What does that mean? For every 4 of your store’s visitors, there are 3 of them who have actually added at least one item to their cart but then leave without making a purchase....

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Shopify Alternatives: What Are Your Options?

In the big e-commerce world, Shopify is deemed one of the first and most popular platforms for business owners. But nothing can be one-size-fits-all and Shopify is not really for everyone, either. Shopify still has its strengths and weaknesses, which will be discussed below. You may take a thorough look...

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Tips To Help Optimize Your Product Page

The e-commerce marketplace is without doubt full of potential. But considering how competitive it is right now, it is imperative for online store owners to learn about product page SEO. Here are some tips to help you optimize your product page: Do NOT copy product descriptions from the production website...

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What is Customer Database Management (CDM)?

Customer database management (CDM) could be defined as the whole process of collecting, analyzing, managing customer data while finding valuable solutions to customers’ specific problems in order to reach/maintain a trademark level of customer satisfaction for your business. Customer Intelligence (CI) is a method in which you use a highly...

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Should you opt for selling dropship on marketplace or have your own dropshipping website?

When it comes to ecommerce, there is often great confusion about which option is better: sell on marketplaces or create a dropshipping website of your own.  To make it simply, there are two main platforms which you could opt for when setting up your eCommerce store. Either you could set...

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One-Click Upsell: getting started

What is One-click upsell? In general, a one-click upsell is considered a good way to increase average order value without requiring lots of steps to be done by your customers. An upsell happens when the customer has already input their payment method and is almost done with checkout. Before they...

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Why you need multi-channel retail?

In today’s online ecommerce space, it is important to understand and take advantage of multi-channel retailing. This article will explain the concept of multi-channel retail and the key components of a successful multi-channel retail. Multi-channel Retail Definition Multi-channel retail is the retail of products through several channels including brick-and-mortar stores,...

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