May 5, 2020 - by
Social Proof is nothing new but it is still a super-effective tool to trigger conversions. In general, Social Proof is a psychological phenomenon that people assume following others would be the right choice(*).
Effects from the crowd would motivate consumers’ tendency to make decisions of purchase due to the fact that they feel their action more appropriate when others are doing so. Furthermore, the popularity of a product could be presented based on the wisdom of the crowd. There are reasons when every business always has a special place for their bestsellers.
Have you ever followed the crowd to try a service or purchase a hype item when you still hesitate?
Beside that, for dropshipping and POD, other users’ choices have the ability to trigger consumers to put their trust in your products and services.
If you have not used social proof, this could be a hack as well as psychological trigger to bring you more conversions. To be more specific, scarcity and urgency are two of the most effective tools to motivate purchase decisions that Social Proof can deliver to your customers.
Psychological factors caused by social proof could reignite the willing to buy of consumers. As a result, customers’ trust and value of your products are both enhanced. To sum up, here are the benefits:
Fortunately on Shopbase, we define Social Proof as a key feature to boost sales for stores on our platform. Our tips here are thoroughly setting up your store conversion rate. If you need some crazy hacks for your performance, this is how you could implement:
Another telling example for social proof is showing the popularity of your specific product. On the ground that a product is the favourite choice of the majority of visitors, the other would recognize it as a trendy item and be more willing to pay.
Regarding real-time updates, using location of other users could also be highly-recommended. Showing that your product is purchased by international consumers can make purchase decisions more reasonable for the other.
And there are a huge number of achievements with Social Proof on Shopbase that we can not list out all of them here. How this super-effective tool is undeniable to a business’s performance. Wait no more and start using Social Proof to boost your conversion rate.
(*) According to Robert B. Cialdini in Influence: The Psychology of Persuasion.