Print On Demand
February 16, 2021 -
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The holiday season could be a great opportunity for e-commerce businesses. Many stores make record sales during the 4th quarter of a year. However, that does not mean there is time to rest after the season ends. Ecommerce never sleeps so you’ve got to be prepared for the year ahead. In this article, the PrintBase team has got a few marketing tips to help you maximize sales on the important events of the first quarter of 2021.
1. Martin Luther King Jr Day (18/1 – US)
2. Valentine’s Day (14/2 – around the world)
3. International Women’s Day (8/3 – around the world)
4. Super Bowl Sunday (7/2 – US)
5. President’s Day (15/2 – US)
7. St Patrick’s Day (17/3 – around the world)
The third Monday of January is a federal holiday that commemorates the birthday of the Rev. Martin Luther King (MLK), the Nobel Peace prize-winning civil rights leader best known for advancing civil rights through nonviolence and civil disobedience in the US.
So, how should your brand celebrate this Martin Luther King day? Below are our marketing tips:
>> Get PrintBase Product Catalog here!
An email marketing sample on MLK Day by Sevenly
Colored women appreciation artwork
Sticker samples for MLK Day
Every Feb 14h, couples around the world celebrate their love and relationship. This day is much more than a simple celebration, as Valentine’s Day sales statistics show.
According to NFR, the US’ total retail sales on this Valentine’s Day is expected to hit $25B. Over the past 5 years, the annual spending of each American on this holiday has got somewhere between $135-195. Also, Valentine ranks 6th in the list of most-spent holidays in the US.
In the UK, 61% of its population celebrate the day with gifts and food, in which 32 million British spent £1,45B on gifts on that day of 2020.
And in New Zealand, Valentine’s Day spending drives a huge increase in sales during the week leading up to the holiday, which totaled NZ$216 million.
No more numbers needed to prove the potential of Valentine’s Day. It’s time to process how your brand is going to celebrate this Valentine’s Day, which is only several weeks away from now on.
Below is some marketing tips from PrintBase:
>> What are personalized products?
Promotional pop-up for Valentine’s Day
Best-selling mug for Valentine’s Day
Bedding set for Valentine’s Day
A personalized pillow cover design for Valentine’s Day that allows buyers to have the recipient’s name on it
>> Sign up for a PrintBase account to start selling personalized products today!
On the 8th of March of every year, countries around the world celebrate International Women’s Day. This is a huge opportunity for brands to increase their brand awareness, boost their public image, as well as generate sales through engaging marketing campaigns.
Below are some marketing tips you should consider to get huge sales from this special day:
Tracker Bottle with a quote about strong women on it.
H&M’s banner with discount code on International Women’s Day
Giveaway held on Instagram to increase followers for beauty account.
>> Register to sell products on PrintBase!
You are not an American football fan? Super Bowl Sunday can still be your favorite event of the year.
Super Bowl Sunday is the day on which the Super Bowl, the National Football League’s annual champion game, is played. The 2021 Super Bowl is the most-watched show of the past year, with around 91.6 million viewers watching on CBS alone.
It is not just a sporting event. It is a huge marketing entertainment fest for every single marketer who is targeting the US market. And below are some marketing tips you can apply to make the most of this event:
A popup sample that BestBuy runs on its page on Super Bowl Sunday to collect emails receiving discounts
A mini-game was held on the occasion of the Super Bowl on Instagram
>> Register to sell the products on PrintBase!
In the US, Presidents’ Day is the day to honor George Washington and Abraham Lincoln. Sometimes the day is understood as a celebration of the birthdays and lives of all U.S. presidents.
Volusion data for the past three years shows that their sellers witness a 1.2X increase in the sales of the week of Presidents’ Day. These sellers are mainly big brands’ owners who already know to take advantage of this event, which is why you should too!
Below are some marketing tips that you can take to get more sales on this event:
A porch banner sample for President’s Day 2020 to express their disapproval of the current administration
>> Register to sell products on PrintBase!
There is no doubt that mothers deserve appreciation. And on Mother’s Day, it is no longer just about chocolates and flowers either. Other gifts, from cards to clothing to jewelry could be a perfect thing to give mothers. So no matter what your store sells, there is always a way to spin it for Mother’s Day and get huge sales from it.
Below are our marketing tips to take advantage of this event:
A personalized design on Mother’s Day with changeable children’s names
A personalized design on Mother’s Day with changeable mother and daughter’s name and images
A special design on Mother’s Day for women having dogs
A brand has offered up to 60% discount on products bought as gifts for moms together with the designed image displayed on the slideshow on the homepage
Using the bundling feature by Boost Upsell to increase sales
>> Register to sell in PrintBase today!
St. Patricks’ Day is seen as the most important holiday for the Irish people as well as all around the world. Last year, consumers spent $6.15 billion on this event.
Do not worry if your products have nothing to do with St. Patrick’s Day. You can still make huge sales from this holiday with our marketing tips below:
The American Eagle Outfitters brand runs a Free Shipping promotion on its homepage with a slideshow of the homepage in blue tones – the main color of St. Day. Patrick’s Day
A Portrait House Flag design celebrates St. Day. Patrick’s Day used for exterior decoration of the house
A design that combines a dog lover’s niche and a St. holiday style for Patrick’s Day
A tweet of Prestige Cosmetics informing about the giveaway mini-game for lucky customers on St. Patrick’s Day
Conclusion
Each holiday or major event is an opportunity to improve customers’ awareness of your brand and drive sales. Hence, PrintBase hopes you can use our ideas to increase competitiveness for your business.
You can also contact our support in Facebook Group and get ShopBase’s 2021 e-commerce calendar for updates on other holidays along with sales suggestions throughout the year.
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