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[Part-time dropshipping] Make SEO be your advantage, or at least, make it not drag you down

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Dropshipping Knowledge Base

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[Part-time dropshipping] Make SEO be your advantage, or at least, make it not drag you down

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2566 merchants downloaded this list

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2566 merchants downloaded it

Dropshipping Knowledge Base

[Part-time dropshipping] Make SEO be your advantage, or at least, make it not drag you down

ava dkb

Aaron Jackson
--
ShopBase's Expert with 5 years working in Dropshipping business

dkb practice

A

s told to ShopBase by Aaron Jackson. From how he started, to the point of losing A LOT of money, then gradually learned and achieved the goal for the monthly revenue.

Β --

Most likely, you saw numerous guides for SEO websites. But for me as a starter, there's no way I'd be able to learn & apply all the "rocket-science" techniques to my dropshipping store, especially when 90% of traffic is from Facebook & Google Ads.

Yet, if you just get back to basic & tick a couple checkboxes, your website can get some sweet sweet "organic orders" from SEO.

Wanted to share with you some of the checkboxes I have when SEO

1. SEO checklist for before launching your store

  • Pick and buy a domain name that is related to your store niche. Make sure that your store name is not similar to some already existing brand.
    For example, I sell hiking gears, I'd use names such as: Hiking nerd, Hiking worm, All about Hiking, etc.
  • Make sure your website has an SSL Certificate and you’re using a high quality hosting from a trusted provider.
  • Check the speed of your website, feel free to use PageSpeed Insights from Google. I'd pick a reliable CMS and a proper store theme optimized for both desktop and mobile devices. The store theme will define the website working speed, and therefore, user experience and your store position on Google. (No promotion - I've been using ShopBase since I started, and I'm very happy with their CMS)
  • Add your store to Google Analytics and Google Search Console to track visitors, see how much time they spend on your website, figure out errors, monitor clicks/impressions, and more.

2. SEO checklist to optimize your store

Again, no techy tactics or anything. I just list out some basic actions that anyone with internet could do

  • Name your products (Product title)
    Probably the most important yet easiest element to optimize your SEO is the product title. And you should follow this formula when naming your products:
    Product title = A (Core product) + B (Brand) + C (SKU - If any) + D (Feature, Characteristic) + F (Further details: Weight, Capacity, etc.)

It's super simple, and trust me, it'll help tremendously!

Β 

  • Choosing keywords for your product description

Most likely, you already have one or two most relevant keywords at this point – you generated them while you evaluated SEO potential of your niche. Obviously, 1-2 keywords are not enough, you still need more for your product description

So where can you get enough ideas for keywords?

A lot of people would say using tools such as: Google keyword planner or Ahrefs, etc. I'd say no. I'm too busy for those techy things.

I'd use Google Autocomplete & Google related searches. There are billions and billions of searches on Google every day. So obviously, it knows better. Google can show you some really nice ideas – maybe you didn’t even think about them at first!

Β 

r/dropshipping - [Part-time Dropshipping] Make SEO be your advantage, or at least, make it not drag you down

I

'm too lazy to think. So I type your main keyword, then type "a", "b", "c", etc. to get more ideas. Most searched keywords will be top - down

Β 

r/dropshipping - [Part-time Dropshipping] Make SEO be your advantage, or at least, make it not drag you down

‍

After that, I use Google related searches for more ideas. Simple as that

Maybe it's because I'm a part-time dropshipper, so I don't have that much time. But I always GO FOR THE EASY AND TIME-SAVING tactics.

The thing is, I apply the 80 - 20 mindset. I want to only focus on 20% of the tasks that can really drive 80% of my revenue. So for tasks such as SEO optimizing, I don't wanna go too deep. Just need to assure I tick all the basics and that'll be fine.

------

It’s never a bad idea to have some boxes checked for optimizing your store SEO. It’s necessary to meet some of the most basic and fundamental SEO standards so that you can truly utilize all the traffic from your ads campaigns and turn them into higher rankings and ultimately, your organic traffic.

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