Ecommerce Encyclopedia

‟Ecommerce is a powerful means to connect the unconnected to global trade” - Arancha Gonzalez

What is one-step checkout?

What is one-step checkout? One-step checkout (a.k.a one-page checkout) is a checkout option that allows consumers to complete the checkout process by entering data into one single form on one page only. Benefits of one-step checkout It aims to shorten the checkout time so consumers can finish their orders as…

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What are traffic sources?

What are traffic sources? The traffic sources metric measures which sources are driving visitors to your website. In other words, it shows you where your website visitors come from. What are the main traffic sources? 1. Organic search traffic Organic search traffic refers to the visitors who visit your website…

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What is frequently bought together recommendation?

1. What is “Frequently bought together recommendation”? Frequently bought together recommendation is a sales tactic that aims to make customers buy more products than they’re supposed to. 2. How does it work? Let’s say, as a customer, you visit an online store and find a pen (the product you are looking…

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Make your online business more convenient with app integration

Many business owners create their online dropship or print on demand stores on e-commerce platforms namely Shopify, Shopbase, WooCommerce, etc.  Though these print on demand platforms provide merchants with lots of built-in features and themes, you may be still in need of dropshipping apps to extend or customize your store….

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What is essential for an abandoned cart email

A daunting fact to eCommerce business owners: Over 75% of people abandon their shopping carts online. What does that mean? For every 4 of your store’s visitors, there are 3 of them who have actually added at least one item to their cart but then leave without making a purchase….

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Shopify Alternatives: What Are Your Options?

In the big e-commerce world, Shopify is deemed one of the first and most popular platforms for business owners. But nothing can be one-size-fits-all and Shopify is not really for everyone, either. Shopify still has its strengths and weaknesses, which will be discussed below. You may take a thorough look…

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Tips To Help Optimize Your Product Page

The e-commerce marketplace is without doubt full of potential. But considering how competitive it is right now, it is imperative for online store owners to learn about product page SEO. Here are some tips to help you optimize your product page: Do NOT copy product descriptions from the production website…

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What is Customer Database Management (CDM)?

Customer database management (CDM) could be defined as the whole process of collecting, analyzing, managing customer data while finding valuable solutions to customers’ specific problems in order to reach/maintain a trademark level of customer satisfaction for your business. Customer Intelligence (CI) is a method in which you use a highly…

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Should you opt for selling dropship on marketplace or have your own dropshipping website?

When it comes to ecommerce, there is often great confusion about which option is better: sell on marketplaces or create a dropshipping website of your own.  To make it simply, there are two main platforms which you could opt for when setting up your eCommerce store. Either you could set…

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Why you need multi-channel retail?

In today’s online ecommerce space, it is important to understand and take advantage of multi-channel retailing. This article will explain the concept of multi-channel retail and the key components of a successful multi-channel retail. Multi-channel Retail Definition Multi-channel retail is the retail of products through several channels including brick-and-mortar stores,…

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