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August 3, 2020

10+ Christmas Crazes: The Procrastinator’s Guide to Holiday Marketing

This is a simple truth about planning: Sometimes you feel the urge to start only when the deadline is near so you’ll procrastinate. Working with several eCommerce stores over the years, we’ve gotten used to the hard reality that some holiday marketing plans are only mobilized at the last minute….

By: Emma Tran

August 3, 2020

7 Best Black Friday Marketing Ideas All eCommerce Stores Should Curate

Last Black Friday, it’s estimated that customers spent $7.4 billion online, a substantial growth of  $1.2 billion over Black Friday 2018. What does this mean to eCommerce? More people are increasingly ditching the old way of going to a physical store for their holiday purchases. Consumers are actively spending more…

By: Emma Tran

July 31, 2020

40+ killer tactics to drive traffic and increase conversion rates this holiday

A new holiday season is coming. What have you prepared for the peak in your revenue report? Not yet? Don’t worry! You will find everything you need here. We know that you have tons of tasks to do, therefore, we have distilled our experience of accompanying with thousands of e-commerce…

By: Emma Tran

July 31, 2020

How to Use Gift Guides to Boost Your Holiday Sales

The holiday season is fast approaching that soon enough decors, parties, and holiday shopping will appear everywhere. It’s projected that holiday shoppers buying from small & medium businesses will have an average $888 worth of holiday gifts for their family, friends, and co-workers this year. This means that Santa won’t…

By: Emma Tran

July 30, 2020

10 creative holiday promotion ideas for online stores

Holiday is coming real close, and it’s the biggest chance for every business to grow revenue, especially for online retailers as people tend to spend 30 times higher for shopping than other times of the year. With the fancy opportunities coming from Black Friday, Cyber Monday, Thanksgiving, Christmas or New…

By: Emma Tran

July 29, 2020

The Holiday Marketing 20-Point Checklist to Prepare for Your Online Store

If there’s any time of year that strongly impacts E-commerce sales and marketing, it’s the holidays. In fact, holiday sales alone takes place over 21.2% of total retail sales in 2016, increased by 17.2% compared with 2015. It’s big business, and getting bigger all the time. While there was a…

By: Emma Tran

June 24, 2020

How To Use Pinterest For eCommerce : To Turn Small Businesses Into Thousands Of Dollar

Founded a little bit earlier than Instagram, both in 2010, Pinterest is another growing visual social platform. Together with the booming of global e-Commerce, Pinterest is following the path of most other major social networks such as Facebook, Twitter, Instagram: to become a thriving e-Commerce social platform that can turn…

By: admin

June 10, 2020

4 brilliant ideas to boost seasonal sales with ShopBase apps

We all know it’s a bit overwhelming when it comes to seasonal sales with your online store.  As there are certain occasions of the year like holiday time (Christmas, Halloween), seasonal sales (summer, spring,…), traditional festivals (Mardi Gras, Coachella Music Festival,..) when you just can’t have enough time to handle…

By: admin

June 4, 2020

The Definitive Guide to Influencer Marketing for eCommerce Stores

Perhaps, we don’t need to tell you how big the influencer landscape is and how potential the outcome you may get if you adopt an eCommerce influencer marketing strategy. You probably know that influencer marketing will be your perfectly ideal solution if you’re the new player on the market, who…

By: admin

May 22, 2020

Affiliate Marketing: How it Transforms Your e-Commerce Business

Today’s article on Affiliate Marketing: How it Transforms Your e-Commerce Business is brought to you by Aditya – Growth Assistant at AirTract Let’s welcome Aditya in our blog, and learn from his invaluable experience!  “A successful business is only half-baked without an effective marketing strategy.” Communication is being redefined in this Information…

By: admin

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